For Creatives:

How can I ensure accurate creative execution and tracking?
To ensure accurate execution and tracking, be sure to test your ads. You don't need to upload your flash files into a separate tool in order to test your ad, you can test your ads locally by including the file named "conduit.swf". Or, you can use Atlas' Creative Portal for testing within the system.

What’s the best way to automatically track my creative’s performance?
Use Atlas Rich Media's phase labels to take advantage of automatically tracked events. No additional code is needed to track metrics such as interaction time, time to first interaction/expansion and more. These recently added metrics give agencies additional ways to measure creative performance.

For Media Planners:

I’m running multiple types of ads. Do I need to change the tag for each one?
Take advantage of multiple creative executions by rotating standard ads and rich media ads within a single tag. Atlas Rich Media allows you to run flash, gif, jpg, expanding ads and other custom executions from within a single tag. The serving cost incurred is always based on the actual ad type delivered.

Help. My creative isn’t working, and my viewers are bored.
Test new technologies to provide viewers with a fresh and unique experience. You can try game ads, video ads, real-time live video ads, roadblock ads, dynamic data ads, ads that have live XML and RSS feeds -- anything to generate interest and showcase your product.