Atlas Newsflash
Volume 2, Issue 4
Creative Showcase
Little Me

Little Me

 view demo

Media: Siquis
Creative: Siquis
Format: Expanding
 Ghost Recon Advanced Warfighter 2

Ghost Recon Advanced Warfighter 2

 view demo

Media: Ubisoft
Creative: AKQA
Format: Expanding with video

Carl's Jr

Carl’s Jr

 view demo

Media: Initiative
Creative: Spacedog
Format: Expanding with video
 Zelnorm

Zelnorm

 view demo

Media: Mindshare Interaction
Creative: iDeutsch
Format: Pre-expand
Atlas Rich Media Benchmarks
Benchmark Table Jan thru Mar 2007
* Clickthrough Rate: Total Clicks / Total Impressions
* Interaction Rate: Impressions with an Interaction / Total impressions.
* Interaction: User action resulting in ad expansion (Expanding and Floating formats).
* Average Brand Exposure Duration: Average length of time an ad was visible.
* Metrics based on Atlas Rich Media Expanding & Floating ads.


For more creative examples
visit our showcase.*

For more about our extensive
Rich Media Services visit
www.atlasrichmedia.com

Are you ready to get started?
Call 1.415.869.3821

Client Corner
Initiative & Atlas Rich Media serves it up spicy hot
Digital advertising presses and the blogosphere have been burning up recently over Hardee’s and Carl’s Jr.’s viral campaign to sell the new Buffalo Chicken Sandwich. The sizzling rich media ads cooked by Initiative and Spacedog Interactive and served up by Atlas Rich Media feature model/actress Ashley Hartman tempting would-be sandwich buyers to visit the www.spicybuffalo.com micro-site.

Get a taste of the ads below.
Click here
Ad #1 Ad #2 Ad #3

Brien Downie, Media Planner, from Initiative says about this successful campaign:

”Carl’s Jr. and Hardee’s have always had cutting edge creative. To ensure their creative reaches the perfect audience, we always buy highly targeted media, and this campaign hits the target.

Atlas has been a critical part of the success of all our Carl’s Jr. and Hardee’s campaigns. Their fantastic service, integration with the Atlas Media Console, and the ability to traffic both standard and rich media ads in one place is key. Simply put, Atlas Rich Media makes my job easier!”