Atlas NewsFlash Volume 2, Issue 5

Mini Cooper - Hammer & Coop

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Media: BSSP
Creative: BSSP
Format: Expanding Banner

Oakley Women

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Media: MEA Digital
Creative: MEA Digital
Format: Expanding video

WalMart

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Media: Avenue A
Creative: Resource Interactive
Format: Expanding Video

Microsoft Office

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Media: Universal McCann
Creative: Universal McCann
Format: Expanding Banner

Benchmark Table February thru April 2007

* Clickthrough Rate: Total Clicks / Total Impressions

* Interaction Rate: Impressions with an Interaction / Total impressions.

* Interaction: User action resulting in ad expansion (Expanding and Floating formats).

* Average Brand Exposure Duration: Average length of time an ad was visible.

* Metrics based on Atlas Rich Media Expanding & Floating ads.

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